UFI, The Global Association of the Exhibition Industry, has named SingEx Exhibitions as winner of its prestigious UFI Marketing Award.
This year’s UFI Marketing Award recognises outstanding success stories in the branding of new trade shows. Launching a new brand for an event and establishing it in the market requires a strong marketing strategy, with active cooperation from a wide range of people.
The winner’s entry
The Singapore-based trade exhibition and conference company was selected for its marketing of IoT Asia, which has grown to become Asia’s top event for latest developments in the Internet of Things.
Aloysius Arlando, Chief Executive Officer of SingEx Holdings said “We truly appreciate UFI’s effort in creating a platform to recognise the success stories for the branding of new shows. Launching IoT Asia with our partner Singapore Industrial Automation Association (SIAA) and building the brand from ground zero to a recognisable global brand truly demonstrated SingEx Exhibitions’ strength in launching new-to-market shows. Through our insights-based approach, we saw and seized a market opportunity by curating a platform with the industry that connects practitioners in the IoT ecosystem and sparks off meaningful opportunities in businesses, government and societies. And we did. This Award marks our commitment to continue delivering our brand promise.”
The UFI Marketing Award jury praised the winner’s project for its creativity and well- developed strategy. They also highlighted the event’s successful co-creation involving key industry partners, IoT experts and think tanks.
“I am delighted that this year’s UFI Marketing Award will go to SingEx Exhibitions. The members of the jury were impressed by the company’s brave approach in developing an exhibition around the topic of Internet of Things,” said Dr. Christian Glasmacher, Senior Vice President of Corporate Development at Koelnmesse GmbH, Chair of the UFI Marketing Committee, and member of the award jury.
He added: “SingEx Exhibitions structured the process to implement a trade fair on IoT in a very professional way, with satisfying results and a well-executed strategy. This strategy was fundamental in successfully establishing the new brand. The representatives of SingEx Exhibitions were also able to give a resourceful presentation of their ideas, and demonstrate the positive outcomes of the project.”